About
Phase 1: Understanding the Product Landscape Introduction to Product Management : What is product management? The role of a product manager in an organization. Different types of products (physical, digital, services) and their management approaches. Product lifecycle stages and key considerations at each stage. Understanding User Needs : User research methodologies (user interviews, surveys, usability testing). Techniques for user persona development and empathy building. Understanding user needs, pain points, and desired outcomes. Competitive Analysis & Market Research : Conducting market research to identify target markets, trends, and opportunities. Analyzing competitor products, strengths, weaknesses, and differentiation strategies. Understanding competitive landscapes and positioning your product for success. Product Vision & Strategy : Defining a clear product vision that aligns with business goals and user needs. Developing a product roadmap that outlines the long-term direction and key milestones. Communicating the product vision and strategy effectively to stakeholders. Phase 2: Building and Managing Products Product Requirements Definition : Gathering and prioritizing product requirements based on user research and market insights. User story writing and breaking down features into manageable requirements. Collaboration with cross-functional teams (engineering, design, marketing) to define requirements. Agile Product Development : Introduction to Agile methodologies (Scrum, Kanban) for iterative product development. Working in sprints, user stories, backlog management, and prioritization techniques. Adapting the product based on feedback and continuous improvement throughout the process. Product Design & User Experience (UX) : Understanding basic design principles and their impact on user experience (UX). Working with designers to develop user interfaces